Santa Claus and Coca-Cola are global pop culture icons that have been intertwined in holiday advertising since the 1920s, so much so that Coca-Cola actually helped to shape the image of Santa Claus as we picture him today (see the bottom of the page for more facts and history).
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How Coca-Cola became a holiday brand and helped brand Santa Claus himself
What marks the beginning of the holiday season for you? Is it the smell of ginger, pumpkin and spiced baked goods? Is it the sound of that familiar yuletide song on the radio? Or is it the sight of that first Coca-Cola holiday advertisement?
For many, Coca-Cola is indeed the brand that comes to mind when getting into the holiday spirit. This is more than reasonable, if not completely understandable, since Coca-Cola has been hard at work on branding themselves for the holidays since 1931.
That first decade or so of holiday magazine advertisements really portrays how Coca-Cola used familiar stories, pop culture and current events to become the quintessential holiday brand.
The obverse of the coin features the iconic image of Santa Claus enjoying an ice-cold Coke. The detailed artwork is skillfully sculpted and struck in crisp, pure silver. The original image was painted by artist Fred Mizen in 1930 for a Coca-Cola ad and depicted Santa in a crowd drinking a bottle of Coke.
On the reverse, you will find the Fijian Coat of Arms over a textured backdrop of soft, drifting snow, a nod to the poem 'Twas the Night Before Christmas ( A Visit from St. Nicholas ): As you tilt the coin back and forth in the light you will recall the line from the poem: "The moon, on the breast of the new-fallen snow, gave a luster of midday to objects below..."
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